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CV

Professional Summary

I earned my B.S. in Strategic Communication in 2021 from Missouri Western State University, with minors in Graphic Design and Spanish. From the beginning, I’ve been drawn to work that blends creativity with strategy, building brand identities, shaping social presence, and figuring out how ideas show up in the real world.

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During my senior year, I served as Design Director for Griffon Media, working across the campus newspaper, yearbook, and broadcast teams. I led the creative direction for The Griffon’s 100th Anniversary Edition, which went on to win 18 national awards, including First Place Feature Photography, Second Place Overall Theme from the Missouri College Media Association, and 8th Best in Show from the Associated College Press. That experience solidified my passion for storytelling through design and taught me how to lead creatively while managing deadlines, collaboration, and big expectations.

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While still in college, I helped a classmate build Rare Nutrition from the ground up. After graduation, I transitioned into a full-time role as Chief Marketing Officer, where I led brand identity, packaging design, social and digital marketing, trade show strategy, and outreach to dietitians and industry professionals. Working within a small startup meant wearing a lot of hats, and I loved it. With little formal structure, I learned how to anticipate needs, take ownership, and ensure the brand was represented consistently across every touchpoint.

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Today, I’m the Digital Operations Manager at City Lifestyle, where I lead the launch and national rollout of the company’s Social Media Marketing program. I manage and report on hundreds of client and publication-level campaigns, oversee creative strategy and optimization, and build the internal frameworks and training resources that support franchise publishers nationwide. My work focuses on turning insights into action, helping teams create high-performing social campaigns that drive measurable results.

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At every stage of my career, I’ve gravitated toward roles where I can build structure, challenge assumptions, and bring clarity to complexity. I’m energized by collaboration, motivated by performance, and always looking for smarter, more creative ways to make an impact.

Skills

Optimization  Reporting     Campaign Management    Branding 
Social Media 
  Events Content    Graphic Design    Creative Initiatives

Work Experience

January 2025-Present

Digital Operations Manager, City Lifestyle

  • Led the launch and national rollout of City Lifestyle’s Social Media Marketing program across franchise markets.

  • Oversaw Meta campaigns delivering 32.7M+ impressions and 552K+ clicks, achieving a 1.59% CTR, outperforming industry benchmarks from launch to end of year one.

  • Built internal frameworks, SOPs, and training resources, enabling publishers to confidently sell and support paid social campaigns.

  • Supported publications in driving measurable campaign outcomes, including up to 50% increase in inbound leads in some markets.

  • Managed lead generation campaigns contributing to $78K in total contract value from a single lead, supporting program adoption and revenue growth.

May 2021 - May 2023

Chief Marketing Officer, Rare Nutrition

  • Designed complete brand identity, including logo, color palette, packaging, marketing collateral, and trade show displays.

  • Managed all social media channels (LinkedIn, Facebook, Instagram, TikTok), growing brand awareness and engagement through targeted content.

  • Directed creative campaigns for product launches, including photoshoots, commercials, and seasonal recipe development.

  • Executed email and social media campaigns to connect with dietitians, healthcare providers, and food service professionals.

  • Built and sent PR packages to industry contacts, driving product trials and relationship-building.

  • Represented the brand at demos and trade shows, educating professionals on nutritional benefits and building industry partnerships.

June 2023-January 2025

Hiring & Operations Manager, Madewell

  • Managed the full hiring lifecycle, including interviewing, onboarding, and training new team members.

  • Created and maintained schedules that optimized labor budgets while meeting business needs.

  • Led loss prevention initiatives and training, reducing shrink and strengthening operational safeguards.

  • Supported sales floor leadership to deliver exceptional customer experiences and build a high-performing team.

Education

2017-2021

Missouri Western State University

B.S. of Strategic Communication

Minors in Graphic Design & Spanish 

2020

Clive Davis Institute of Recorded Music

Music Industry Essentials Certificate (MIE)

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