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CV

Professional Summary

​A dynamic professional with a Strategic Communication major and a minor in graphic design, adept at seamlessly blending creative design with strategic messaging. Formerly the Design Director for Griffon Media, I demonstrated expertise in conceptualizing and executing visually compelling layouts, culminating in the celebrated 100th Anniversary Edition of The Griffon yearbook. This edition went on to win 18 awards nationwide, including 8th Best In Show from the Associated College Press.

With a proven track record of entrepreneurial spirit, I served as a pivotal partner in Rare Nutrition, swiftly progressing from an independent designer to Director of Marketing and ultimately Chief Marketing Officer. Instrumental in establishing the brand's identity from inception, I spearheaded comprehensive marketing strategies that propelled business growth. Led initiatives encompassing brand development, product packaging design, and the execution of impactful marketing campaigns across various channels, including social media.

Combining a keen eye for design with strategic acumen, consistently delivers results-driven solutions that resonate with target audiences and elevate brand presence. Known for adeptly navigating the intersection of creativity and strategy to achieve organizational objectives and drive sustained success.

Skills

Content Strategy  Writing     Campaign Management    Branding 
Social Media 
  Events Content    Fundraising    Creative Initiatives

Work Experience

June 2023 - Present

Assistant Manager Hiring & Operations, Madewell

- Responsible for providing in-the-moment feedback and coaching regarding KPI's, Loss Prevention and daily operations.

-Manage budgetary accounting, support and facilitate the resolution of associate concerns and issues, and supporting a profitable business.

-Manage operations and spearheading Loss Prevention and the surrounding education to ensure a profitable and safe business for both clients and employees.

May 2021 - May 2023

Chief Marketing Officer, Rare Nutrition

-Oversee the planning, development and execution of our organization's marketing and advertising initiatives
-Assist CEO in writing copy and creating sales collateral for sales and investment presentations

-Determine which artistic elements to use; articulate the vision to team; review/approve copy, designs or photography; develop budgets and timelines; and determine how to best represent the concept of the brand

July 2020 - August 2021

Design Director, Griffon Media

- Use artistic and creative skills to visualize design, employ analytical skills to supervise design teams in creating projects based on specific client needs.

- Complete layout, cover and page designs for the entire 2020-2021 edition of The Griffon (campus yearbook publication).

Education

2017-2021

Missouri Western State University

B.S. of Strategic Communication

Minors in Graphic Design & Spanish 

2020

Clive Davis Institute of Recorded Music

Music Industry Essentials Certificate (MIE)

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